REPORT SHOWS 18-24 YEAR OLDS ARE LEADING THE ‘ACTIVE COMMUTE’ TREND

We’re celebrating national Cycle to Work Day on 4th August 2022 – along with a rising number of health and cost-conscious 18-24 year olds!  These savvy workers are increasingly switching to an active commute, rather than driving to work, according to a new report by YouGov.

The research, carried out on behalf of Cycling UK, reveals that increases in transport costs are pushing 43% of this age group to consider changing their method of travel to include more public transport or cycling and 37% of those respondents who never cycle to work would do so if employers provided better storage facilities for their bikes. 

 

Cycle to Work Day, is the UK’s biggest cycling commuting event.  Promoting the health, cost and environmental benefits of cycling to work, the initiative has an online community portal at https://www.cyclescheme.co.uk/cycletoworkday, where people can log how many miles they have cycled on their commute.  

 

With households currently facing a squeeze on disposable income, workers are seeking budget-friendly ways to get to work.  According to the research, 81% of respondents across all age groups are expecting their transport costs to increase over the next six months which is prompting the shift towards a more ‘active commute’. 

 

HR data also shows that employers are struggling to find and retain talent as the workforce returns to the office in the post-COVID era.  The lure of a package of benefits, including safe bike storage and participation in the Government-backed ‘Cyclescheme’, are becoming increasingly more important for companies supporting new and returning staff.

 

The investment by employers in reliable bike storage in the workplace, is driving product demand at Pendle Bike Racks, which has been at the forefront of the UK bike rack, storage, trailer and accessories industry for nearly 35 years.

 

Speaking of the growing ‘active commute’ trend, Chris Smith, MD of Pendle Bike Racks, said: “Workers of all ages, particularly those entering the workplace on a lower starting wage, really need to tighten their belts and save money where they can.  

 

“What they don’t need, is the worry that the bike they have invested in is at risk of being stolen, which is where we come in. We’ve led innovation in the industry for decades, so we know how important reliable bike storage solutions are in the workplace – and how to deliver them.

 

“For those facing longer commutes, you can still save on fuel costs where you can by opting to drive and cycle part of the way using a rack en route so you can commit to the cause.  It all helps to save money, environmental impact and boost health and fitness levels – just think of all the savings that can be made on gym membership too!”

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